At Fresh Forward and LUNAR Institute, we use our self-developed Futurise® trend model to identify societal trends and developments. The model helps us recognize specific behaviors and put them in the perspective of the zeitgeist. In addition, it allows us to predict future behavior. When we look at the future through the lens of Futurise®, we see 6 main themes.
We use our knowledge of the zeitgeist in the projects and programs of Fresh Forward and LUNAR Institute. What are the implications of social themes and developments for the company’s vision of the future? How do you adjust strategy accordingly? And what does this require of the leaders and employees in the organization with regard to leadership, mentality and behavior? Using Futurise®, we connect the zeitgeist to the strategic design and the human dynamics of organizations.
We often see that strategy and leadership are seen as two separate elements, often also organized separately. And when you think about that, that’s pretty strange. In our view, real change occurs by linking people’s behavior, role and mindset to purpose and strategy and vice versa. You can’t have one without the other.
Bringing together the strategic direction on the one hand and leadership and behavior on the other is our job. The fact that we bring those two worlds together and connect them to the zeitgeist makes us unique.
“Through Futurise®, we gained a well-founded and lived view of the changes taking place and shaping the future. We have translated the insights and inspiring examples into a strong belief of our role with associated concrete actions and growth platforms. Futurise® has allowed us to continue building a meaningful future with confidence, pride and positive energy and has taken our organization and our brands to a future-proof ‘next level’.”
“Above all, the Futurise® model has given us as a team more insights into what the world is going to bring us in the coming years in terms of trends, currents and emotions that are or will be alive among consumers and what role our brand can and will play in them. This model allowed us to draw parallels between the launch of Danerolles in 1974 and where we are today on Kondratieff’s curve. Extremely inspiring!”
