Using our Futurise® trend model, we identify societal behaviors and underlying needs. The model helps us recognize specific behaviors and put them into perspective. Moreover, it allows us to predict future behavior. When we look at the future through the lens of Futurise®, we see 6 key themes. Based on these themes, we created our vision of the future.
To keep abreast of key trends and developments, we are connected to a network of connectors in several key regions of the world. They keep us informed about special events and initiatives. They are also our regular contacts to get in touch with new organizations, for example to organize inspiration trips. Each region has its own characteristics where certain Futurise® themes manifest themselves strongly.
To keep abreast of key trends and developments, we are connected to a network of connectors in several key regions of the world. They keep us informed about special events and initiatives. They are also our regular contacts to get in touch with new organizations, for example to organize inspiration trips. Each region has its own characteristics where certain Futurise® themes manifest themselves strongly.
“Through Futurise®, we gained a well-founded and lived view of the changes taking place and shaping the future. We have translated the insights and inspiring examples into a strong belief of our role with associated concrete actions and growth platforms. Futurise® has allowed us to continue building a meaningful future with confidence, pride and positive energy and has taken our organization and our brands to a future-proof ‘next level’.”
“Above all, the Futurise® model has given us as a team more insights into what the world is going to bring us in the coming years in terms of trends, currents and emotions that are or will be alive among consumers and what role our brand can and will play in them. This model allowed us to draw parallels between the launch of Danerolles in 1974 and where we are today on Kondratieff’s curve. Extremely inspiring!”
