Trend model


Futurise® is a lens through which we look at societal trends and developments. A compass that provides direction. Futurise® places social behavior in the perspective of the zeitgeist, and the model helps us to recognize specific developments and understand the needs behind them.

We started developing our trend model more than 30 years ago, in collaboration with and based on extensive scientific studies and research from Ghent University. This means that we look at behavior and needs from a scientific basis and thus take a different approach than most trend watchers.