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Escapism

In a world that is always “on,” in which social tensions are on the rise, (violent) protests are taking place, consumer confidence is falling and people are eager to do everything as well as they can, the pressure and tension is ever increasing. This context amplifies anxiety and uncertainty. These unconscious feelings activate a mental defense mechanism in the human brain. Anxiety can have a certain paralyzing effect on people, but it can also make people combative. Another obvious way for people to get rid of anxiety and uncertainty is to run away from it. We call this escapism.

Escaping from everyday life

In psychology, escapism is described as “A way to escape from everyday life with all its seriousness and obligations”. Escapism takes people away from reality for a while, it doesn’t exist for a while, causing people to experience a certain kind of relaxation. While escaping, the focus shifts, for example, as people immerse themselves in another world.

Passive and active escapism

Escapism has two forms: passive and active. Passive escapism is about escaping from everyday reality by seeking peace and quiet. In active escapism, people escape from reality by going for exuberance

Key developments toward 2030

  • There is an increasing need to escape serious reality for a while
  • We more often seek peace, balance and fewer stimuli
  • Indulging or overindulging yourself is also escapism
  • Technology is becoming an increasingly important enabler

Also check out these Escapism case(s):

Futurise® them

Escapism

In a world that is always “on,” in which social tensions are on the rise, (violent) protests are taking place, consumer confidence is falling and people are eager to do everything as well as they can, the pressure and tension is ever increasing. This context amplifies anxiety and uncertainty. These unconscious feelings activate a mental defense mechanism in the human brain. Anxiety can have a certain paralyzing effect on people, but it can also make people combative. Another obvious way for people to get rid of anxiety and uncertainty is to run away from it. We call this escapism.

Escaping from everyday life

In psychology, escapism is described as “A way to escape from everyday life with all its seriousness and obligations”. Escapism takes people away from reality for a while, it doesn’t exist for a while, causing people to experience a certain kind of relaxation. While escaping, the focus shifts, for example, as people immerse themselves in another world.

Passive and active escapism

Escapism has two forms: passive and active. Passive escapism is about escaping from everyday reality by seeking peace and quiet. In active escapism, people escape from reality by going for exuberance

Key developments toward 2030

  • There is an increasing need to escape serious reality for a while
  • We more often seek peace, balance and fewer stimuli
  • Indulging or overindulging yourself is also escapism
  • Technology is becoming an increasingly important enabler

Also check out these Escapism case(s):

Fresh Forward

Larenseweg 279
1222 HJ Hilversum
The Netherlands
T: +31 35 5488111
E: hallo@freshforward.com

 

Trends 2030

Together Strong
Fighting Spirit
Naturity
Quality
Escapism
Attention

Translated with

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