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Futurise® theme

Quality

In the downward wave, people compensate for their unconscious anxiety and insecurity by seeking control and grip. This also affects how people evaluate quality. Does this mean that in the previous decade – a period in the peak of self-confidence – quality was not important? Certainly it did, but in a different way. People no longer settle for fancy marketing stories and storytelling alone. The central question is the extent to which it offers certainty.

Transparency and simplicity

Simplicity and solidness create overview and clarity, and that helps people judge quality. “What you see is what you get” (WYSIWYG). The trappings and frills may be omitted. Transparency is key. People want to be able to check whether the arguments and promises are true. Whether brands keep the agreements.

Important developments towards 2030

  • Quality is increasingly judged on the degree of certainty
    Transparency, simplicity and solidness give extra confidence
  • Factual arguments are becoming increasingly important, but at the same time emotional value is also playing an increasing role.
  • Origin, roots, history and traditions are important quality elements.

Also check out these Quality case(s):

Futurise® theme

Quality

In the downward wave, people compensate for their unconscious anxiety and insecurity by seeking control and grip. This also affects how people evaluate quality. Does this mean that in the previous decade – a period in the peak of self-confidence – quality was not important? Certainly it did, but in a different way. People no longer settle for fancy marketing stories and storytelling alone. The central question is the extent to which it offers certainty.

Transparency and simplicity

Simplicity and solidness create overview and clarity, and that helps people judge quality. “What you see is what you get” (WYSIWYG). The trappings and frills may be omitted. Transparency is key. People want to be able to check whether the arguments and promises are true. Whether brands keep the agreements.

Important developments towards 2030

  • Quality is increasingly judged on the degree of certainty
    Transparency, simplicity and solidness give extra confidence
  • Factual arguments are becoming increasingly important, but at the same time emotional value is also playing an increasing role.
  • Origin, roots, history and traditions are important quality elements.

Also check out these Quality case(s):

Fresh Forward

Larenseweg 279
1222 HJ Hilversum
The Netherlands
T: +31 35 5488111
E: hallo@freshforward.com

 

Trends 2030

Together Strong
Fighting Spirit
Naturity
Quality
Escapism
Attention

Translated with

© 2023 Fresh Forward
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