Futurise® theme
Quality
In the downward wave, people compensate for their unconscious anxiety and insecurity by seeking control and grip. This also affects how people evaluate quality. Does this mean that in the previous decade – a period in the peak of self-confidence – quality was not important? Certainly it did, but in a different way. People no longer settle for fancy marketing stories and storytelling alone. The central question is the extent to which it offers certainty.
Transparency and simplicity
Simplicity and solidness create overview and clarity, and that helps people judge quality. “What you see is what you get” (WYSIWYG). The trappings and frills may be omitted. Transparency is key. People want to be able to check whether the arguments and promises are true. Whether brands keep the agreements.
Important developments towards 2030
- Quality is increasingly judged on the degree of certainty
Transparency, simplicity and solidness give extra confidence - Factual arguments are becoming increasingly important, but at the same time emotional value is also playing an increasing role.
- Origin, roots, history and traditions are important quality elements.
Also check out these Quality case(s):
Futurise® theme
Quality
In the downward wave, people compensate for their unconscious anxiety and insecurity by seeking control and grip. This also affects how people evaluate quality. Does this mean that in the previous decade – a period in the peak of self-confidence – quality was not important? Certainly it did, but in a different way. People no longer settle for fancy marketing stories and storytelling alone. The central question is the extent to which it offers certainty.
Transparency and simplicity
Simplicity and solidness create overview and clarity, and that helps people judge quality. “What you see is what you get” (WYSIWYG). The trappings and frills may be omitted. Transparency is key. People want to be able to check whether the arguments and promises are true. Whether brands keep the agreements.
Important developments towards 2030
- Quality is increasingly judged on the degree of certainty
Transparency, simplicity and solidness give extra confidence - Factual arguments are becoming increasingly important, but at the same time emotional value is also playing an increasing role.
- Origin, roots, history and traditions are important quality elements.
Also check out these Quality case(s):
Fresh Forward
Translated with
