Futurise® theme
Naturity
Naturity is a new term referring to nature. Nature such as flora and fauna, where there is a development that people are increasingly seeking nature and bringing it inside. But nature is also coming under increasing pressure and people are realizing that changes are necessary to keep the earth livable. Naturity is also about rediscovering nature as a source of inspiration and learning from 3.8 billion years of experience. It also represents the supernatural possibilities for people when their own nature – including the human body – is enriched by technology.
Seeking nature
People are increasingly seeking nature. After all, nature is fear-free, gives peace of mind, expects nothing from anyone and is – by nature – a safe place. Despite more and more people preferring the countryside to the city, urbanization will continue to increase due to population growth. And to keep cities livable, nature is being brought more into the living environment.
Rediscovering nature
People are (re)discovering that nature is full of interesting lessons and inspiration. The genius of nature is increasingly imitated in the design of processes, products and systems, a development also known as biomimicry. And our bodies are also a piece of nature. Technology makes it possible to improve the body’s health and performance.
Key developments toward 2030
- People increasingly seek out nature: we move to it and bring it into our environment
- We are increasingly using nature as an important source of inspiration
- And people are more concerned about and therefore take better care of nature; technology helps with this
Also check out these Naturity cases(s):
Futurise® theme
Naturity
Naturity is a new term referring to nature. Nature such as flora and fauna, where there is a development that people are increasingly seeking nature and bringing it inside. But nature is also coming under increasing pressure and people are realizing that changes are necessary to keep the earth livable. Naturity is also about rediscovering nature as a source of inspiration and learning from 3.8 billion years of experience. It also represents the supernatural possibilities for people when their own nature – including the human body – is enriched by technology.
Seeking nature
People are increasingly seeking nature. After all, nature is fear-free, gives peace of mind, expects nothing from anyone and is – by nature – a safe place. Despite more and more people preferring the countryside to the city, urbanization will continue to increase due to population growth. And to keep cities livable, nature is being brought more into the living environment.
Rediscovering nature
People are (re)discovering that nature is full of interesting lessons and inspiration. The genius of nature is increasingly imitated in the design of processes, products and systems, a development also known as biomimicry. And our bodies are also a piece of nature. Technology makes it possible to improve the body’s health and performance.
Key developments toward 2030
- People increasingly seek out nature: we move to it and bring it into our environment
- We are increasingly using nature as an important source of inspiration
- And people are more concerned about and therefore take better care of nature; technology helps with this
Also check out these Naturity cases(s):
Fresh Forward
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